With adjustable dumbbells, skipping ropes and yoga blocks flying off shelves, the market for at-home fitness equipment is going strong even in 2021
In the summer of 2020, partners Rhea and Raunaq Singh Anand watched their friends and family dive into a new-found rigour of daily workouts. Behind the frantic endeavour was the belief that being fitter than they were meant the better their body’s chances of contracting COVID.
They decided to make space for and build a home gym in their Delhi house. It was then that a business idea took shape. Close to a year later, the partners have launched Flexnest, one of India’s first personal fitness brands selling 12 essentials solely for home use.
Rhea and Raunaq have identified that though home gyms were all the rage in June 2020 when we believed that the cure was just one magic vaccine away, the big picture is that