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It’s the moment shoppers have been waiting for: Black Friday 2021 has truly kicked off. At Reviewed, we love great deals on amazing products, and with holiday shopping kicking off in earnest, we’ve compiled a comprehensive guide to all the cream-of-the-crop best Black Friday 2021 deals, the most jaw-dropping sales and answered all your questions about what, where and when to shop.
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Black Friday officially starts on Friday, November 26, but the deals are already in full swing. Many retailers—including Amazon, Best Buy, Target and Walmart—have been releasing deals in waves, and there are new savings to shop every day. With stock and supply chain issues being top-of-mind, we’re advising shoppers looking for must-have items not to wait to buy, especially when if items are already discounted. Whether you’re looking for a gift for loved ones, some top-tier tech or some holiday-gathering style, we’ve got you covered.
We’ve rounded up the best of the best Black Friday 2021 deals here. Check back often—we’ll be adding new deals and updating this list with the latest sales and savings through Cyber Monday. Happy shopping!
Update 3:50 PM EST: With Black Friday, Cyber Monday and the holiday season upon us, we’re tracking all of the best Black Friday 2021 deals. We’ll be updating this post live through Cyber Monday and will note any major changes to prices or availability, and will add new deals throughout! – Elsie Boskamp, Reviewed
AeroGarden: Save as much as 50% on garden products during the Black Friday Doorbuster sale.
All-Clad: Get customer-favorites from All-Clad for massive price cuts during this early Black Friday All-Clad VIP Factory Seconds sale.
Amazon: Every day, Amazon marks down tech products, kitchen essentials, personal care items, fashion, beauty and games for one day only.
Apt2B: Shop the Black Friday sale for sitewide savings of up to 20%, meanwhile save 25% on orders of $3,499 or more and snag 30% off orders of $4,999 or more.
Avocado: Snag a cozy, customer-favorite mattress from Avocado during the sleep retailer’s early Black Friday mattress sale. Though December 6, you can save $125 on hybrid and latex mattresses with coupon code SAVEBIG and get as much as $300 off luxury plush mattresses with promo code BFBLISS.
Beautyrest: Take as much as $300 off Beautyrest Black and Black Hybrid mattress, and as much as $200 off Harmony Lux and Harmony Lux Hybrid mattresses until December 6.
Big Blanket: Snag Black Friday prices on cozy throws from Big Blanket. During the brand’s Black Friday Early Access sale, shoppers can save $30 on purchases of $100 or more, $60 on purchases on $200 or more and $100 on purchases of $325 or more.
Casper: Now through November 24, customers can save up to 20% on mattresses from Casper.
Coach: Save as much as 50% on a Coach purse, wallet or more—and shipping is free on all orders. There’s an extended return policy too, so you can pick out gifts stress-free.
Coach Outlet: Score a Coach purse for up to 65% off right now. This massive Black Friday 2021 sale includes markdowns on handbags, crossbodies, shoulder bags and more.
Coop Home Goods: Refresh your home for the holidays with markdowns on pillows (including our very favorite pillow) and bedding from Coop. For a limited time you can save up to 40% sitewide when you enter promo code FRIYAY at checkout.
Chewy: Shop holiday gifts for your pets at can’t-beat prices at Chewy. Right now, you can pick up toys, treats and more for your furry friend at up to 40% off during the retailer’s Early Cyber Deals event.
Dermstore: Take up to 30% off skincare with coupon code BLACK.
Disney+: New subscribers can get the first month of Disney+ for just $1.99—one of the lowest prices we’ve ever seen.
Eddie Bauer: Get 50% off select items at Eddie Bauer—and free shipping on orders of $49 or more—or use the promo code THANKSGIVING50 to take an extra 50% off clearance.
Etsy: Save up to 60% at select shops during the Cyber Deals sale.
GlassesUSA: GlassesUSA is Reviewed-approved for affordable eyewear, and through December 1, you can save 65% on eyeglasses and sunglasses frames with basic prescription lenses with code EARLY65, or take 40% off sunglasses and eyeglasses from designer labels with code DESIGNER40. If you’re really in the giving mood, use code BOGOFREE to get buy one, get one free glasses and sunglasses as well as free shipping.
HSN: Snag early Black Friday markdowns on must-have holiday gifts, home essentials, fashion pieces and so much more.
JCPenney: Shop markdowns across jewelry, toys, home appliances and more at JCPenney.
Kate Spade Surprise: Shop discounts on purses, totes, wallets and more—including on the line’s whimsical Minnie Mouse and Arctic Friends collections.
Keurig: Need a holiday gift for the coffee lover in your life? Now through November 21 you can save as much as 20% on coffee machines and K-Cups at Keurig when you enter discount code TIMETOSAVE21 at checkout.
Madewell: Take 30% off all purchases through today with coupon code SKIMM25
The Mirror: Through November 29, shoppers can save $500 on the cult-favorite smart tech workout screen and get free shipping and installation (a $250 value) when they enter coupon code HOLIDAY21 at checkout.
Leesa: Score a luxury mattress from Leesa for up to $600 and take 20% off bundles.
Macy’s: Shop the retailer’s Black Friday Early Access sale for deep discounts on holiday gifts and must-have pieces for your home, kitchen and closet.
Melissa & Doug: Snag customer-favorite Melissa & Doug toys at buy one, get one 50% off when you used coupon code BFBOGO at checkout.
Michael Kors: Shop the Michael Kors sale section for markdowns of as much as 60% on purses, wallets and more for the site’s Holiday Head Start sale.
Nectar: Score a Black Friday mattress deal when you take $100 off and get $399 worth of accessories (including a sheet set, mattress protector and pillows) for free with your purchase.
Nest Bedding: Take 20% off luxury mattresses or a sheet and duvet set.
Nordstrom: Shop early Black Friday deals on fashion finds and home favorites at Nordstrom’s constantly refreshed sale section.
Overstock: Snag big savings on furniture and home goods during Overstock’s Black Friday sale. During the deal, you can take home furniture, home décor, bedding and more for up to 70% off.
Puffy: Refresh your sleep set up with savings of up to $300 on mattresses from Puffy and as much as $455 worth of free sleep accessories, including pillows and sheets. Meanwhile, use code USAT350 at checkout to snag an extra $50 off your purchase.
Purple Mattress: Get $600 off mattresses and bundles during Purple’s Black Friday sale.
QVC: Shop the website’s Black Friday Sale Price event for hundreds of markdowns on electronics, fashion, beauty pieces, home items and more.
Saatva: If you want to upgrade your sleep set-up, we have good news: You can save 10% sitewide right now—and 15% on orders above $2,750.
Serta: Buy any iComfort Mattress and Serta will give you a bedding bundle (valued at as much as $799) as well as a free foundation through December 6.
Simmons: Get 20% off sitewide on mattress and more through November 29.
SiO Beauty: Get 25% off site wide on wrinkle-smoothing patches for eyes, chest, neck and more.
Snowe: Take 20% off home goods and get free shipping, too, through November 30 at 2:59AM EST.
Solo Stove: Save as much as 35% on the smokeless fire pits our head of product and development called the “favorite thing I bought during the pandemic” (and 45% on fire pit bundles) through December 5 at Solo Stove.
Sur La Table: Gear up for Thanksgiving with top-tier cookware, kitchen tools, knives, bakeware and more for Sur La Table at up to 55% off.
Target: With markdowns already happening—and new ones dropping every Sunday—Target has the wishlist covered with buys in tech, home goods, fashion and more.
USA Today: Get a digital subscription to USA Today for just $1 a week for 52 weeks, then $9.99 per month.
Walmart: Shop the sitewide Black Friday sale and save big across all categories.
Wayfair: Scoop early-access Black Friday discounts right now at Wayfair. The online retailer is offering as much as 80% off furniture, bedding, kitchen items and more during its Black Friday Sneak Peek Sale.
Zappos: Save as much as 50% on shoes, apparel and homegoods from the online megastore during its Black Friday sale.
Black Friday is an annual sales event that traditionally happens at the end of November, after Thanksgiving. This year, like has been the case in the past few years, retailers will be emphasizing online shopping.
Black Friday falls on Friday, November 26, 2021. Cyber Monday will take place on Monday, November 29, 2021. Thanksgiving is the last Thursday of November, and each year, Black Friday occurs the day following, with Cyber Monday following shortly after.
Broadly speaking, Black Friday starts as soon as Thanksgiving ends. However, every year, Black Friday sales start earlier and earlier. With ongoing supply chain issues, we expect to see stores start their sales sooner and end them later. This year, we saw the first Black Friday sales begin in mid-October, with popular retailers, including Amazon, Best Buy and Walmart, offering up tons of epic deals.
Black Friday is followed directly by Cyber Monday on November 29, 2021. Technically speaking, as soon as Cyber Monday begins, Black Friday ends. The best discounts are usually limited to these two days (and the weekend between them); however, some bargains stick around through the end of the following week.
As in years past, Black Friday often matches and exceeds the best prices offered throughout the year. You can expect to save on nearly every product available. Whether you’re shopping for a new bed, the latest technology or a new winter coat, Black Friday will have your needs covered.
Ahead of Black Friday, make a list. Keep in mind that Black Friday offers some of the best prices during the year, so it’s a good idea to shop for everyone on your shopping list.
During Black Friday, we expect retailers to limit the availability of the very best doorbuster deals. When these deals become available, they could run out quickly.
To ensure that you’ll be able to checkout with ease, make sure your shipping and payment information is up to date at the retailers you intend to shop. Be aware of how much cash back your credit cards will net for each retailer, or if there are benefits you’d like to use (for instance, some credit cards offer extended warranties for certain products purchased).
If you’re not already an Amazon Prime member, you can sign-up for a free, month-long trial. The subscription is $6.49 for students and $5.99 for those receiving qualifying government assistance. For everyone else, an Amazon Prime subscription will cost $12.99 per month, or $119 per year. This subscription gets you free two-day shipping, plus tons of other benefits, including Prime Gaming, Prime Video and access to Amazon’s Lightning deals.
If you’re planning on shopping Black Friday and Cyber Monday, the optimal time to start or renew your Prime membership would be Monday, November 1. However, we recommend shopping early this year to avoid any supply issues.
Prices were accurate at the time this article was published but may change over time.